MVS Prasad
Founder & CEO
Applauded for passion, perspective and values, MVS Prasad, the Founder & CEO of Prashaste, brings along 3 decades of multi industry and functional expertise with hospitality, FMCG, auto manufacturing, auto distribution and auto retailing.
An executive MBA from IIM Calcutta, Mr. Prasad has worked with blue-chip companies including Hindustan Unilever (HUL), Tata Motors (TML), and has served as the CFO of two TATA group companies.
Industry Leader
A business turnaround expert, Mr. Prasad was nominated for India CFO award in SME category in 2007 for leading the turn-around of a loss making retailing company of Tata group.
Founded Prashaste in 2010 and nurtured the seed to grow into a forest. Prashaste has become the No. 1 channel management company helping OEMs to create 2.0 channel partners.
Launched global first retail excellence framework for certification of auto dealers in 2018.
Ace Trainer, Professor & Writer
Mr. Prasad, with the distinction of training more than 5000 MDs, CEOs & Channel Managers across industries and brands, is a sought-after trainer for leadership and business management programs by Corporates & SMEs alike.
His articles on Business profitability, People management, Customer life cycle management and Performance management have been published by top business journals of the country. His book “AUTO-NOMY: The Spirit of Dealership” was unveiled at the ET Auto Retail Forum Delhi.
Widely regarded as “Guru” & “Mentor” by the trainees, Mr. Prasad’s transformational trainings have led to many success stories.
In his spare time, he shares his expertise and experience as a Visiting faculty at leading business schools of India.